Athletics and Fitness Association of America™
AFAA provides world-class fitness education to over 350,000 group fitness professionals in over 73 countries.
Indoor Cycling Certification
In 2019, AFAA introduced an exciting new Indoor Cycling Instructor certification, G.E.A.R. A powerful and effective Indoor Cycling Instructor program that equips Group Fitness Instructors with everything they need to lead high-demand classes.
I provided creative direction and strategy for the execution of high-production-value videos included in the course, implementing a new vision and strategy behind the tonality, look and feel of all assets. Including the educational online delivery platform, online and print marketing launch campaigns to new and existing customers.
Authenticity
Group Fitness Instructors push boundaries, lift spirits, reach into clients’ souls and help them reach their fitness goals. AFAA’s mission is to advance the lives of instructors so that they can continue doing what they love and feel passionate about.
AFAA’s educational programs are immensely diverse and versatile. Ranging from Group Fitness Certifications, Indoor Cycling, to Yoga and many more. It was important to establish that the heart of the brand is as authentic and as vibrant is the consumers that purchase education through them.